Although only 5 % of Sula’s wine brands are exported, Sula...

Although only 5 % of Sula’s wine brands are exported, Sula has been venturing into newer markets across the globe. Over the last 6 years, Sula’s Global Brand Ambassador led Sula’s introduction into new markets such as Canada, Belgium and the Middle East and emerging markets like China are in pipeline this year. Realizing that the global wine market is competitive and brand sensitive, Sula has used a wherein it partners with international distributors. For instance, the company has recently launched the Nasika range with UK’s Laithwaite’s. The range will also be available shortly in US, Australia, Hong Kong, Switzerland and Germany. Other countries where Sula is currently distributed are Belgium, Bhutan, Canada, China, Finland, Italy,†¦show more content†¦Finally, this strategy we believe is a stepping stone till Sula increases its awareness in the global market via the distributors and starts making independent forays. Sula has been relying on and in many instances touting it’s nasik roots to project itself as the finest wines available from the best wine region in India. This is also reflected in the branding adopted with their range available through Laithwaithe’s. However, Nasik is not the only wine growing region in India and with the recent acceptance and uptake of wine in India as well as abroad, a slew of new players have emerged, some even predating Sula. Established wine makers, much like Sula have developed several regions pan India and have imported, harvested and crushed grapes in these regions.Some examples of the same are, Grover Vineyards in Nandi Hills, The Port wines of Goa such as Vinicola, Chateau D’Ori with its presence in Dindori, Four Seasons in Baramati and Chateau Indage Narayangaon. Each of these regions can lay claim to unique branding opportunities and representation on International tables and wine lists. Furthermore, greater the acceptance and adoption of Sula across the world, greater the chance that distributors would eventually add other brands to their selections. The Nasik valley itself has seen a proliferation of several world class vineyards, including the much lauded Reveilo, which hasShow MoreRelatedAnalysis Of Abc Company s Competitive Advantage Essay1940 Words   |  8 Pagestime consuming as cooperation from suppliers is vital. The primary internal stakeholder’s that are pertinent to project completion are internal employees, management, and ABC Company’s parent company. The primary external stakeholder’s are OE manufacturer vendors and remanufacture vendors, since these suppliers prosper when ABC Company thrives. All of these stakeholder’s are essential resources in order to complete the proposed projects. 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